I. Major Introduction and Program Features

E-commerce (EC) began enrollment in 2003 in ZAFU, and now it is a keyconstructionmajor. There are 11 full-time teachers, among which associate professors make up to 36.36% andtheproportionholdingdoctoraldegreesis63.64%.Theprofessionalteachers,equippedwithstrongteachingabilitiesandacademic research levels, have undertaken 26 various teaching reforms and research projects abovetheprovincial level in the last five years, such as those put forward by the National Natural Science Foundation of China.Relyingon"TheNationalUniversityE-CommerceJointLaboratory"platform,weestablishedresourcesharingandpersonneltrainingmechanismswithothernationalcollegesanduniversities.TakingfulladvantageofthelocalECParkandtheschool’sBusinessIncubationBase,weguidethestudentstoattendECcompetitionslike"National EC Sanchuang Competition", the "National College Students' Innovation andEntrepreneurshipCompetition", and the "Zhejiang College Students EC Competition", in order to cultivate students'innovativeabilityandcomprehensivepracticalabilities.TheemploymentscopeofECgraduatesincludesfields such as governmentagencies,banks,manufacturingandserviceindustries.Theemploymentrateclimbed from95% to 100% from 2011 to 2015. The satisfaction degree of the graduates was above 85% to begin with andhasincreasedyear byyear.

Based on the national teaching quality standards and paired with expertise from the Management Science&Engineering discipline, this teaching program sets up two modules: "MobileE-Commerce" and"Cross-borderE-Commerce"tofulfillcross-borderECtalentdemandin theHangzhoucross-borderECcomprehensive demonstration zone. The program focuses on the integration of three industriesandcollaboration between the school, enterprises, and the local community.CooperatingwithlocalgovernmentsandcompanieslikeAlibaba Co Ltd., and relying on the local EC park and school’s Business platform, trainingforinnovation and entrepreneurship abilities is constructed around the Internet and mobile Internet. TheteachingprocessrequiresmakingfulluseofthemobileInternet,moderneducationaltechnologyandopenonlinecourse platforms, carrying out classroom innovation about teaching modes, teaching methods andmeans,and strengthening the teaching evaluation mode in the processevaluation.

II. Training Objectives

The major trains complex and advanced e-commerce practical talents who haveinternationalperspectives, ecological civilization awareness, modern management and informationeconomyconcepts, information technology and electronic services skills, solid professional foundations andgoodknowledge structures, a certain degree of Internet innovation entrepreneurial quality, and with theabilityof network business operations, professional management and technicalskills.

Talentstrained by our EC major can fulfill the following jobs in government/enterprisesandinstitutions:e-commerceplanningandmanagement,e-commerceplatformintegratedmanagementandoperating, network marketing and promotion, internet media operations, cross-border EC application,andPCand mobile terminal EC platform development and design, among others. They must meet the e-commerceinnovationandentrepreneurialtalentneedsundertheguidanceofpublicentrepreneurshipandsocialinnovationpolicy.

III. Training Standards

(I) Knowledge standards

1 Basic theory and professional knowledge related to modern management, network economy and information technology

1.1 Management theory and knowledge

1.2 Economics theory and knowledge

1.3 Information technology theory and knowledge

2 EC professional theory and specialized methods

2.1 EC-related comprehensive theory and methods

2.2 Network marketing-related theory and methods

2.3 Network transaction and trade-related theory and methods

2.4 EC operation and management-related theory and methods

2.5 Network finance-related theory and methods

2.6 EC application development-related theory and methods

2.7 EC system design-related theory and method

3 EC emerging industry technology and business model innovation knowledge

3.1 EC service innovation knowledge

3.2 EC entrepreneurial and innovation knowledge

3.3 EC emerging industry technology

(II) Ability Standard

1 Learning ability

1.1 Capable of taking advantage of various resources to obtain professional knowledge, with independent self-learning and lifelong learning ability

1.2 Having certain mathematical and logical reasoning ability;

1.3 Having good foreign language listening, speaking, reading and writing skills

2 Comprehensive abilities of recombination and integration of professional knowledge and application to practice

2.1 Ability to digest the acquired compound knowledge

2.2 Skills of flexibly applying the acquired professional knowledge to EC practice

2.3 Having stronger information and knowledge search and acquisition capabilities

3 Practical ability of innovation and entrepreneurship

3.1 Ability of creative thinking method

3.2 Creativity, innovation and entrepreneurial ability based on multidisciplinary knowledge fusion

3.3 Having the ability to apply the acquired knowledge to application practice at all levels to achieve innovation and entrepreneurship

(III) Quality Standard

1 Political ideological quality

1.1 Having a strong sense of social morality, observing laws and disciplines, working hard and being motivated

1.2 Having lofty ideals, understanding the policy, having legal awareness, loving the motherland, and loving his/her own work

1.3 Having good moral quality, humanistic quality, scientific literacy and occupational quality

2 Professional occupational quality

2.1 Having higher network civilization quality

2.2 EC integrity and credit quality

2.3 Information security and privacy quality

3 Comprehensive humanistic quality

3.1 Having good physical and psychological qualities

3.2 Having certain aesthetic judgment

3.3 Having good interpersonal communication quality and teamwork spirit

(IV) Mapping Graph of Major Capability System and Course System

Objective and Capability System of EC Major	Major Learning Ability	Physical and Psychological Qualities	Military Training, Physical Education I-IV and Mental Health Education
		Computer and English Skills	Foundations of Computer and Information Application
			Advanced Language Programming
			College English I-IV
		Mathematics and Logical Capability	Advanced Mathematics
		Basic Ability for the Major	Computer Network Technology
			Principles of Management
			Introduction of E-commerce
			Principles of Statistics
	Compound Knowledge Fusion Ability for the Major		Network Marketing
			Electronic Business Management
			Network Market Research and Analysis
			Operation Data Analysis and Optimization
			Internet Finance
	Major Knowledge Application Practice Ability		Website Design and Building
			Interactive Website Design
			MC software Development
			Trans-disciplinary Comprehensive Experiment for Economic and Management
			Cross-border EC Analysis and Practice
	Major Innovation and Entrepreneurial Ability		EC Cognition Exercitation
			EC Social Practice
			Enterprise Simulation Management
			Internet Entrepreneurship Management

IV. Core Courses

1. Principles of Management A

2. Microeconomics A

3. Introduction of E-commerce A

4. Computer Network B

5. Database Technique A

6.Website Design andBuilding

7.Network MarketingA

8.InteractiveWebsiteDesign

9.LogisticsandSupplyChainManagementA

10.Electronic BusinessManagement

V. Study Duration and Award of Degree

The basic length of schooling is four years, and a flexible educational system is implemented with a period of schooling of 3-6 years. A Bachelor of Science in Management is awarded upon completion.

VI. Graduation Standard and Requirements

The minimum graduation credit needed is 166 credits, including 160 credits from in-class teaching and 6 credits from extra-curricular education.

VII. Study Requirements for A Minor, Double Major / Double Degree

The minimum required credits for a minor shall be no less than 20 credits, the minimum credits for double major shall be no less than 45 credits, and a double degree requires 10 credits for the graduation project (thesis) in the double degree. If one happens to meet the graduation requirements for a minor and double minor, the school shall award the corresponding minor certificate; in the case of meeting the conditions of awarding the double bachelor’s degree, the school will award the double bachelor’s degree.